My Name Is – Time Out by sheer default because I wasn’t feeling creative and wanted to get my blog going as soon as possible (because I was excited, ya know?). But I’m not crazy about the name. It’s OK. If you’re still a newbie blogger and don’t care for your blog’s name, change it before people consider you and your blog’s name to be one and the same. Think of your blog’s name as a name brand, like Starbucks. You thought of coffee didn’t you? Not stars and not bucks – coffee. The name and object are one and the same. That’s the power of a brand. You’re blog title is the same – a brand. Your brand. And it’s a difficult decision to change it late in the game. Sometimes, I visit a site just because their blog title is nifty. Brand power!
Color, Font and Layout Matter – big time! Your blog’s look (regardless of content) attracts or detracts certain readers. To gain readers, use a style that works, not necessarily what you may like best. This can be hard, I know. But a little sacrifice and effort can go a long way towards readership. And there’s usually a happy medium to be found.
- Colors Send a Message: Be sure you are attracting the type of reader that matches the type of content you post. I want men and women readers so I have chosen a fairly gender neutral background color. Ladies: got a girly looking site? Then don’t be surprised if you never get many guy readers. Many just won’t stay if your web site is pink. Period. Food for thought. But maybe you read chick lit so gals are your target audience! Then pink might be right for you.
- Let’s talk font. Simple is best. If it’s hard to read, they won’t stay. End of story. If a reader mentions difficulty reading your site, hurry and change the colors/font!
- Keep in mind, if you use Internet Explorer but 30% of your readers use other browsers (check your analytics), it’s likely their browsers interpret fonts differently than yours. Also, older computers may have difficulty loading and reading a flashy or colorful website.
- Layout effects the way people process information on your blog. To be most effective:
- Compartmentalize your side bar(s). Keep similar sidebar posts together for easy reader reference.
- The human eye likes symmetry. When applicable, do your best to make things line up and be sure text and graphics are not overlapping. A continuously sloppy layout sends the wrong message. It says disorganized, disinterested and unreliable.
- Many chose to pay someone to create a personalized blog with personalized buttons. Let your designer know not only what you like, but what kind of audience you want to attract with your look.
- Keep your layout clean, tidy and with the most important information in prominent locations. Doing so creates an easy friendly reading environment and marks you as an author who cares about what you’re doing.
- Your blog is personal. If you feel you’ve made too many sacrifices and lost the essence of “you” then by all means, make your blog look how you want. Blog design is a tricky tango between personal taste and reader needs.
- What you read – favorite books, genres, authors.
- What your site is for - Blog because you love reading? For escape? Fun? Work? School? If you feel comfortable being personal let us know what type of school, what job or what reading club you read with.
- Location makes you interesting. Where in the world are you?
- What you do when you’re not blogging/reading.
- How you heard about blogging and started your own.
Well, there you have it. My tips for marketing your blog: know your audience, actively pursue them and brand your blog. Remember, there’s no wrong way to
What ideas do you guys have about branding? What has worked/not worked for you? And if you actually read the entire post – wow, thanks! It got a bit long!